Estrella Spanish – Elementary After-School Program

Responsibilities included website and logo design, content creation, and leading the marketing strategy for Estrella Spanish Language, an after-school program based at a top-performing elementary school in the San Jose Unified School District. Marketing efforts combined grassroots outreach, social media ads, email campaigns, and in-person events to drive enrollment. The program adapted quickly during COVID with virtual classes, later returning to in-person instruction. Its success and strong brand appeal led to its acquisition by a larger provider in 2023.